A Forever Thing.
A Forever Thing is a community-based loungewear brand that represents the undeniable bond between a close-knit group of friends. Their mission to spread love and loyalty throughout every aspect of life is prevalent throughout their mission, their vision, and their products.
This project focused on developing the creative direction and storytelling to create captivating content for their audience to connect with. Visual assets include visual mood and storyboards, photoshoot ideation and direction, commercial video ideation and production, and short-form video editing.
CREATIVE DIRECTION
CONTENT CREATION
WOLF Studio successfully conceptualized, directed, and produced a video advertisement for a Chicago-based loungewear brand, A Forever Thing. Our approach began with an in-depth exploration of the brand's values, target audience, and unique selling points, which helped ideate the creation of our storyline. We decided on a compelling narrative that brought the brands mission to life. Our team handled all aspects of production, from creative direction and location scouting, to overseeing cinematography and post-production editing. The result was an eye-catching video that not only showcased A Forever Thing's newest collection of loungewear, but also captured the community base and authenticity behind the brand's lifestyle. This is our final product.
PHOTOSHOOT IDEATION & DIRECTION
We also ideated and directed a successful photoshoot for A Forever Thing. Our process started with a creative concept that established the look and feel of the photoshoot. We then directed the photoshoot, aligning the content with the brand's vision. RAE with Daily Viiision captured and edited the photography.
CONTENT CREATION & SHORT-FORM EDITING
As the last part of this project, WOLF Studio shot behind-the-scenes video footage at the photoshoot to create short-form video edits that can be shared across A Forever Things social media platforms.