Dreamgirl Clothes.
Dreamgirl Clothes is an edgy, women-owned fashion boutique in Chattanooga, TN. This brand symbolizes the everyday girl who doesn't have it all together. They promote their products as an exclusive shopping experience through the lens of the Founder's closet, while showing that all are included in the 'dream girl' lifestyle.
This project focuses on capturing the moments behind a lens that every girl experiences throughout her lifetime. Our creative team runs the creative direction, photography, and photo editing for all of Dreamgirls content. We then develop a content management strategy for Pinterest and Instagram. Deliverables include creative direction, photography, photo editing, social media strategy and implementation, and short-form video editing.
CREATIVE DIRECTION
CONTENT CREATION
SOCIAL MEDIA MARKETING
Our team of creatives combine our artistic vision and technical expertise to plan and execute branded photoshoots and content creation sessions. We specialize in creative direction that brings your vision to life by thoughtfully crafting a narrative that showcases your brand personality, sparks new ideas, and creates curiosity.
Our photographers are adept at leveraging light, composition, and emotion to tell your brand story through imagery. From product photography, lifestyle shots, or dynamic fashion campaigns, we tailor our approach to meet your specific needs and exceed your expectations.
TIKTOK MANAGEMENT & SHORT-FORM VIDEO
SUMMER DRESS LAUNCH
PROMO VIDEO FOR TIKTOK + INSTAGRAM
BTS OF PHOTOSHOOT
PROMO VIDEO FOR TIKTOK + INSTAGRAM
STYLE INSPIRATION
PROMO VIDEO FOR TIKTOK + INSTAGRAM
WOLF Studio created a content management and social media strategy, focusing on TikTok, Pinterest, and Instagram, for Dreamgirl Clothes, a women's fashion boutique based in Chattanooga, TN. We ideated a custom TikTok strategy that leveraged trending visuals and audios, and created short-form video edits to share on both social media platforms.
We also managed the brand's Pinterest and Instagram account, maintaining a cohesive visual aesthetic to resonate with the boutique's audience. Our planning, content creation, and strategic scheduling resulted in increased engagement, followers, and ultimately, boosted brand presence across both platforms. Our marketing efforts also created an influx of online sales reported directly from social media platforms through in-app e-commerce shopping features.
SOCIAL MEDIA STRATEGY & IMPLEMENTATION
90 DAY INSIGHTS
37k IMPRESSIONS
3k ACCOUNTS REACHED
2.2k PROFILE VISITS